Product Usage Data
The Importance of First-Party Data in Marketing
Blustream enables marketers to leverage first-party data throughout the product lifecycle by collecting data from the product itself.
The product is what fuels the customer experience following the sale, and just like the customer lifecycle, products also have a post-sale lifecycle.
Blustream enables marketers to leverage first-party data throughout the product lifecycle by collecting data from the product itself.
Through after-sale product engagement, businesses can use purchased products to strengthen their customer relationships.
Here are the top 15 terms every marketing and customer experience (CX) pro should know before building out an after-sale product engagement strategy.