Feb 2021

Use Your Products to Stay Connected to Your Customers

The product is what fuels the customer experience following the sale, and just like the customer lifecycle, products also have a post-sale lifecycle.
Jan 2021

Product Touchpoints: How to Connect With Customers at the Right Time

Brands can create post-sale product touchpoints using content at their fingertips to drive engagement between the consumer and their product.
Dec 2020

Product Personalization: The Next Wave of Marketing in 2021

In 2021, IoT capabilities will enhance the connection between the brand and the buyer, creating a new surge of innovation for physical goods.
Dec 2020

Tom Folliard and Kyle York Join the Blustream Board of Directors

Folliard and York to Add Business, SaaS and Startup Expertise to Blustream Board.
Nov 2020

Redefining CX: Using Product Data to Build Relationships

Retailers can now leverage data from purchased products to strengthen relationships and deliver better customer experiences.
Nov 2020

Why Aren’t Products Telling Us What They Need?

Physical goods have the opportunity to transcend traditional boundaries, as smart-connected products are ushering in a new era of improved customer experience.