23
Sep 2020

Focus on the Existing Customer and Have a Customer for Life

With today’s available real-world-data from sensors, time, the weather, and user-feedback on mobile apps, companies can offer full customer lifecycle management—an infinite closed-loop relationship with their consumers.
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23
Sep 2020

Stop Wasting Money on Re-Marketing to Your Customers

As brands work toward implementing better remarketing tactics and customer engagement, they should make it a priority to understand who their customers are. When they do, they’re set up for success in today's hyper-focused marketing world.
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27
Aug 2020

How Good Customer Engagement Begins With The Product

In today’s retail landscape, there’s no courting the customer. However, brands now have the chance to create a valuable relationship with their customer around the one connection they share – the product.
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27
Aug 2020

What Does Customer-Centric Mean?

Customer-centricity is an approach that emphasizes customer satisfaction at all stages of the customer experience. If you want to avoid the pitfalls of poor customer satisfaction, it may be time to consider a customer-centric approach.
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14
Aug 2020

What is After-Sale Customer Engagement?

Customer engagement has followed a fairly predictable trend, focusing on pre-sale engagement. But what if customer engagement didn’t stop after the initial sale? Through after-sale customer engagement, businesses can leverage purchased products to strengthen their customer relationships over time.
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04
Aug 2020

How to Use Real World Data to Make the Right Recommendation at the Right Time

Companies should use real-world data to help them communicate with their customers and make the right recommendations at the right time. Doing so will help both in the short term and the long run.
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04
Aug 2020

Why Physical Goods Companies Need To Regain A Direct Relationship With Their Customers

Today, companies have no after-sale ongoing customer engagement strategy. And, as the world becomes “smart”, their legacy products need to become connected. This is an urgent problem that needs to be solved. Brands must regain a direct connection and engage with their customers now or they may lose them forever.
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